About the Client: Expanding Walmart Reach with Data-Driven Solutions

A leading U.S.-based provider of automotive lubricants and fluid solutions, the client serves both industrial and consumer markets through direct distribution and eCommerce channels. With a focus on performance, innovation, and reliability, the company aimed to scale its presence on Walmart Marketplace but was hindered by catalog-related issues.

Data Gaps in Online Marketplaces

The client experienced reduced sales at Walmart Marketplace due to key catalog deficiencies:

  • ❌ Missing fitment data, which made listings incompatible with vehicle-specific search
  • ❌ Incomplete MPN and Manufacturer fields, leading to listing rejections and poor SEO
  • ❌ Missing technical specifications (e.g., Voltage, Amperage), limiting product discoverability and buyer trust

APA Engineering’s 3-Step Strategy for Catalog Optimization

APA Engineering implemented a three-pronged catalog enhancement strategy:

1. Fitment Accuracy via ACES Conversion

Raw application data was transformed into ACES-compliant XML and uploaded to the Walmart Seller Portal, ensuring compatibility with Walmart’s vehicle search filters.

2. MPN & Manufacturer Data Completion

Using Walmart’s Excel templates, all missing MPNs and Manufacturer names were enriched to meet listing standards and ensure data completeness.

3. Specification Enrichment

The client’s listings were updated with key specs such as Voltage, Amperage, and Wattage, improving filtering and search relevance for buyers.

The Results: Significant Sales Growth

The impact of APA’s solution was visible within weeks. Below is the five-month sales trend post-implementation:

📈 96% Growth from January to May

✅ Higher listing accuracy and compliance

🛒 Enhanced visibility led to better buyer engagement and sales

Conclusion

With APA Engineering’s expertise in automotive catalog management and marketplace optimization, the client successfully overcame their catalog-related hurdles on Walmart. Improved data quality translated into increased search relevance, buyer confidence, and most importantly — a significant boost in sales performance.



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