Responsible Business Initiatives

Incorporating CSR strategy

As an organization, we witnessed the charitable hearts of our young and brilliant minds in action during the devasting floods that almost engulfed Chennai in 2015. More than 80% of our workforce gathered swiftly to be a helping hand to those in need. To streamline our initiatives, we incorporated the CSR strategy though it was not mandated then.

• Corporate social responsibility (CSR) is a corporate strategy followed by the organization to be socially accountable to its customers, stakeholders, and employees.
• CSR evolved from voluntary business decisions to mandated principles at the regional, national, and international levels.
• CSR is categorized into environmental responsibility, ethical responsibility, philanthropic responsibility, and economic responsibility.

To ensure genuineness, we are constantly aligning our voluntary initiatives to adhere to our core vision and mission.