Product taxonomy is basically a method of classifying and categorizing e-commerce products, which enables a faster way for the customers to locate what they are looking for. To establish a hierarchy for related products, the taxonomy process involves developing categories, attributes, tags, and more.
Though the major purpose of a perfect taxonomy structure goes beyond simply facilitating site navigation for the customers, other factors will be enabled as an advantage for the e-commerce store, such as:
Improved search engine rankings
If your product pages are structured and categorized correctly, Google will index them more quickly and increase their search engine rankings accordingly. Increased search engine rankings will attract more customers and promote sales.
Enhanced site performance and conversions
Product taxonomy makes it easy to find product details on the site when searching through product-related simple keywords. Thus, the product categorization will enhance the website or online store’s functionality and conversion, which will increase sales.
Improved customer experience
For the customers, it will be easy to find product details when there is a clear product taxonomy structure, simple navigation, precise consistency, and transparency. Hence, great user experience makes shopping for products simple and enjoyable for the customer, which increases the chance of more sales.
Increased sales
Through the taxonomy's categorizing, related products will be suggested to the customers while they look over the products they need. Hence, relevant suggestions will increase the chance of buying additional products and increase sales.
How does product taxonomy promote sales?
To receive traffic, website visibility is important. Online stores SEO and search value will be boosted when the page structure is organized perfectly. Categorizing the products by the taxonomy structure will encourage the search engine to crawl and index the web page easily and quickly.
More traffic can be driven by having various entrance points. Thus, various entrance or landing points can be built through taxonomy categorization. The following are some of the factors that play a role in taxonomy categorization and online store sales growth:
Categories and subcategories
Categories and subcategories are the major elements of the hierarchical categorization of e-commerce products. When the categories are constructed in clear and simple-to understand terms, it helps the customers find products easily. Also, the perfect structure and category tags increase the search engine rankings and product sales.
Mismatches between the categories and sub-categories will be difficult to find. But the taxonomy process will avoid the mismatches and organize the product details accordingly. Also, the categories and sub-categories involved in the taxonomy process will be helpful to define the attributes of the product easily.
Attributes
The products will be described by their attributes, which include functionality, features, or characteristics like brand, size, color, and others. Along with enhancing the product categorization, the attributes will help increase product sales.
Values
Each attribute possesses a range of potential values, like size range, color shades, and more. Those values will assist the customers in sorting the product pages according to what they need. Sorting products by filtering values will simplify the shopping process, leading to increased sales without confusing the customer while searching for the product.
For More Details about Hierarchical Product Taxonomy