We know content is an integral part of a website. A generic website contains text and image content that educates its user with features in depth. Images displayed focus on attributes through text and become the prime focus to the eCommerce page user when they land on a product. The popular methods to create product images are through image rendering and photography. But of late, image rendering has earned a better position as an alternative and better solution against traditional photography owing to less time consumption, better marketing alternative, and superior image display in the aftermarket. Rendering images has more to offer and can be understood below in detail.

Rendered Images vs Traditional Photography

A rendered image encapsulates critical details and displays it with precision. It involves conversion of 3D CAD models or 2D Drawings into rendered images. 3D image rendering involves working on color, texture, and surface finish with precision, which allows complete control over lighting and color effects on the targeted product. Traditional photo images can be clicked with photographers and involves separate costs and processing time for each image. Every image subject will involve its specific requirements such as lighting effects, setup, timing to shoot pictures. 

Benefits of Image rendering against Photo Images

Rendering can capture intricate features of a product which a photoshoot cannot. Image rendering can also offer user controlled 360-degree view to visualize the product in various angles. Features like exploded view decode the entire product structure to inspect the minute details. This method also gives scope for product visualization before manufacturing products. Another advantage is the image production and processing are not time consuming unlike traditional photography. It is easier to alter visual effects to appeal whenever the need arises. Interactive 3D keeps the users an active participant and increases visitor engagement

While in traditional photography, products may call for specific requirements’ execution, it will involve the setup of an internal studio and its associated costs. Photo images cannot involve any substantial alterations and will require a reshoot. Rendering allows for easy changes unlike photo images while also making the task of creating images for a product available in different colors easy. Rendered images are thus not only cost effective but also environment-friendly by reducing energy and materials consumed in shipping and packaging helping the company on ESG front. 3D rendering allows users to zoom in as much as needed to inspect certain features. These advantages led to successful use of rendered images over photos by IKEA with its stunning rendered imagery attributed to be one of the key reasons behind its success.

Usage of Rendered Images in the Aftermarket

Rendered images in the aftermarket segment provide a base for auto parts sellers to sell products with clear-cut images on eCommerce platforms. Since visual appeal can decide a potential customer’s buying decision, the sellers have to produce multiple high-quality images to view from different angles of auto parts. The images can be used in catalogs, brochures, eCommerce, and other marketing aspects. Rendered images allow a faster turnaround in marketing materials including on products about to be introduced to the market. One can also use 3D rendering to visualize how the part fits and looks in different assembly variants.

To sell better, a product should remain true to its claims and follow strategies that attract customers. 3D image rendering has its success built in place of the traditional system of product display in the aftermarket. In one of the cases APA Engineering estimated the approximate savings to customer through rendered images at 40%. These rendered images can be fed into digital asset management enabled PIM and pushed across communication channels including marketing and sales channels.